Perplexity signs deal to use Getty Images

Perplexity AI has agreed to a multi-year licensing partnership with Getty Images that will allow its users to access the latter’s extensive library of images. Leveraging Getty’s API, Perplexity will integrate the visual media distributor’s huge collection of stock and editorial imagery within its AI search and discovery tools, with correct attribution being a key part of the agreement.

In a , Getty said that Perplexity will be “making improvements on how it displays imagery, including image credit with link to source, to better educate users on how to use licensed imagery legally.” As generative AI tools become more widely accessible, thorny issues around copyright and attribution have been the source of a number of lawsuits, no shortage of which have been targeted at Perplexity.

In August, the company was by two Japanese media groups, Nikkei and Asahi Shimbun, for allegedly copying and storing article content from the pair’s servers illicitly, as well as crediting them with inaccurate information Perplexity supplied. It was also one of four companies sued by earlier this month for allegedly using scraped data without the correct license. Even the dictionary has taken the AI company to court.

Getty itself has bumped up against AI many times on the road to its new deal with Perplexity. Back in 2022 the company outright AI-generated art on its platform due the legal murkiness around copyright, and it later the AI art tool Stable Diffusion over for allegedly copying and processing millions of protected images from its collection.

On the Perplexity agreement, Getty Images’ Vice President Strategic Development, Nick Unsworth, said that “partnerships such as this support AI platforms to increase the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience.”